Nicole Belcher, Designer

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On rotation: SMiLE — Domi and JD Beck

Nicole Belcher

I'm a designer creating work over the past decade that sits at the intersection between product and brand.

I'm a product designer with over 10 years of experience across product and brand, crafting delightful user experiences and intentional design systems.

With a background in visual design and systems, I care deeply about crafted products that feel considered, cohesive and scalable. My design philosophy is working smarter, not harder.

I'm a product designer with over 10 years of experience across product and brand, crafting delightful user experiences and intentional design systems.

With a background in visual design and systems, I care deeply about crafted products that feel considered, cohesive and scalable.

I'm a product designer with over 10 years of experience across product and brand, crafting delightful user experiences and intentional design systems.

With a background in visual design and systems, I care deeply about crafted products that feel considered, cohesive and scalable. My design philosophy is working smarter, not harder.

Currently a Staff Product Designer at Coinbase working on the centralized Design System, theming products, developing innovative tooling, and bringing human expression to features. Previously at Shopify and Starbucks.

Take some

and have a nice day.

Take some

and have a nice day.

Coinbase

Leading design efforts across several product groups as a member of the design systems team, contributing to a customizable white-label and open sourced design system, creating innovative tooling and visual frameworks.

85% CSAT score

Hundreds of components

Custom product themes

Staff Product Designer

2022-2023

Shopify

Led the Fulfillment Network & Logistics organization's 0-1 brand visual systems, product components, top of funnel marketing UX and growth initiatives.

3x as many app installs

110% increase lead generation

Billion dollar bet

Senior Marketing UX Designer

2022-2023

Califia Farms

Califia is the #1 plant milk and refrigerated RTD coffee brand on the market and I led all areas of the rebrand, from packaging, DTC UX, and primitives.

225M in funding

#1 account on Amazon

+20% MoM site visits since launch

Art Director

2017-2018

The Dyrt

At The Dyrt, a Portland startup making campsite discovery easy, I built and led the first internal design team. I shaped the brand from the ground up establishing a 0-1 identity that scaled in product.

Brand Identity

Design Systems

Product Creative

Creative Manager

2017-2018

The Archives

A collection of past work, documenting the passing of time.

Remember to touch grass.